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Porn companies adapted by designing new business models around licensing, educational courses, live camming, crowdsourcing, event hosting, and commerce. Similar to the music industry’s woes, piracy cut into porn’s profits. The porn industry’s adaptability also transfers to how they do business. Current emerging technologies like VR are getting boosts from porn, too. The internet gave people a way to privatize their unmentionable habits, and this dynamic pushed porn firms to become early adopters of many tech features, such as digital credit-card transactions, instant messaging, and video streaming. Meanwhile, people now surf for porn from the comfort of their basements thanks to technologies that the industry helped popularize. “Everyone knows she’s there, but you can’t say anything about it.” “It’s the crazy aunt in the attic,” an AT&T official told the New York Times. As Frontline laid bare, phone carriers like AT&T, satellite TV providers like DirecTV, and hotel chains like Marriott have earned millions by piping in smut to their customers. Many companies that seemingly have nothing to do with sex also indirectly profit off porn. As you can see, the porn industry is no lightweight economically. The graph below shows how the low and high realistic estimates ($6 billion and $15 billion) for porn’s annual revenue stack up against other entertainment titans that drive popular culture. How much money does the porn industry make? Yoga was never supposed to be about physical exercise
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Some place amateur porn, web camming, sex toys, and even strip clubs into one big bucket of sex-industry revenue, while others only consider the porn industry to be comprised of money being made by professional media and entertainment companies.
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Different researchers use their own methodologies when considering how to classify porn or adult entertainment. Private companies and rampant piracy aren’t the only things that make it tough to estimate porn revenues. “The safe estimate is to say it’s worth billions, but I don’t know exactly how many billion, and no one does,” said Dan Miller, managing editor of AVN, another trade publication covering porn.